UNDERSTAND AMAZON MARKETSHARE
AMAZON HAS OVER 25,000 SUB-CATEGORIES WHERE DO YOU RANK IN YOURS?
CASE STUDY: Pulsin COMPLETE PROTEIN
We moved Pulsin Keto bars from Diet Bars to Protein Bars sub-category and saw a 3x sales increase due to more organic traffic via a larger audience:
LEVERAGE YOUR BRANDS POTENTIAL
Amazon requires you to understand the traffic and sales associated with your product type and category
Traffic insights reveal the level of interest in your products & sales will give you an indication of conversions associated with that traffic.
A key to gauging success is looking at sales ranks within your category, which can show you the top performance achievable and help benchmark your products against competitors. Essentially, the no.1 rank product in the category represents the ceiling for opportunity.
Succeeding on Amazon comes solely from effectively capturing pre-existing market share from your competitors.
Therefore, it is imperative to deploy the right strategy to:
- Divert and protect traffic
- Ensure that traffic converts to sales
COMMON CHALLENGES WE SEE BRANDS FACE
Many brands struggle to grasp the full extent of their opportunity.
Often underestimating the competitive landscape and what it takes to stand out. Common pitfalls include:
- Not understanding the size of the opportunity and how revenue is divided among competitors
- Setting ambitious revenue targets without assessing if there’s actual demand for their product
- Expecting to mirror competitor success without a clear understanding of the necessary steps, such as competitive pricing, ability to win the buy box, effective advertising, promo activity and off-Amazon marketing strategies
- Managing timeframe expectations – success on Amazon doesn’t come over night, category leaders will likely have had their products listed for years
- Finding the right balance between profitability and growth to meet ambitious revenue goals
LET US TELL YOU WHAT YOUR CURRENT MARKETSHARE IS
Simply complete the following form and we will come back to you within 24 hours:
MARKET ROCKET 5 Step Playbook
CATEGORY ANALYSIS
Dive deep into your category to understand the current demand and the size of the opportunity
REVENUE SPLIT ANALYSIS
Assess how your brand stacks up against competitors in terms of revenue
COMPETITOR METRIC ANALYSIS
Examine competitor pricing, advertising strategies, competitive landscape (including the buy box), comparative product features (size, no. units), promotional activities, and listing quality
GOAL SETTING
Define your brand’s primary objectives. Be it profitability, growth, or a combination we tailor your strategy effectively, considering both budget and timeframe
STRATEGIC DEVELOPMENT
Craft a comprehensive strategy that aligns with your goals, focusing on both attracting and converting traffic
Amazon isn’t just another sales channel; it’s a powerhouse of engaged, ready-to-buy consumers, with 71% being Prime members who consistently show loyalty to the platform.
This sets Amazon apart: shoppers here are often not just browsing but actively looking to purchase. For brands, this means an unmatched opportunity to tap into a pool of consumers with a high purchase intent.
GET IN TOUCH
CHAT WITH US ON 020 3745 9090
From the stock market to start-ups, our brands dominate selling online. Get in touch today for a free consultation.
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