AMAZON PROMOTIONAL DATES TO BE AWARE OF
We want to ensure you are maximizing sales in seasonal periods. Working with Market Rocket to set up marketing activities ensures you capitalize on expected high traffic periods.
Customers are more likely to make the purchase decision when they find that they are offered a special offer for the product they intend to buy, especially during selling seasons like Prime Day and Black Friday. For this reason, Amazon has made promotional offers as a standard feature on its website. Sellers can use a wide range of sales tools according to their own operations and products, taking into consideration consumer’s preference and festive seasons in the respective countries, to create unique discount activities. Below we’ll showcase how Market Rocket can support you with Amazon’s on-site promotional tools and peak season events to increase sales volume and reinforcestorefront operation, brand building and conversion rate. Sales events can be found on Amazon throughout the year. These include Prime Day andBlack Friday which are major events across all Amazon Stores. Then, there are uniqueevents like Hidden Gems (Europe), Halloween (North America) and Monthly Deal Event(Japan), along with weekend deals and local public holidays and festivals. Monthly Deal Events can be 8-10 times of normal sales, with many key products seeingsignificant movement in terms of ranking for their category. Monthly Deal Events in Augustand September have proven to be particularly spectacular: with last year’s figures reporting that orders were 15 times of normal volume. Product’s ranking can greatly improve with Monthly Deal Events.
LIGHTNING DEALS
Sellers who receive ASIN recommendations are encouraged to promptly apply and create relevant sales.
7 DAY DEALS
Sellers who receive ASIN recommendations are encouraged to promptly apply and create relevant sales.
COUPONS & VOUCHERS
Sellers who have received recommendations for Deal events are encouraged to promptly apply and create relevant discount coupons/vouchers. Coupons/vouchers Can be applied any can also be applied at any time throughout the year to time support sales and conversion.
SALE PRICES
Sellers who have received recommendations for Sale Prices are encouraged to promptly apply and create relevant sales using Amazon's suggested sale prices. Sale Can be applied any pricing can also be applied at any time throughout the year to support sales and conversion. time.
LIGHTNING DEALS SUBMISSION CRITERIA
If you wish to submit your LD events in Monthly Deal Events, you must meet the following criteria: – Your products must meet Prime criteria. You can select FBA or FBM/MFN for Prime products under shipping settings – Your storefront’s rating score must not be less than 4 points; – Products submitted for LD must have a rating of not less 3 stars or do not have any reviews – Price after discount of the products must not be higher than their lowest price with 20% discount during the past 30 days – The main image conforms to Amazon’s policy for discounts, without any price information – The products submitted for Deals must be compliant.
PRIME DAY
Amazon officially launched Prime membership services in 2005. In 2015, it held its inaugural Prime Day event which was a runaway success. Now, Prime Day is a major shopping event for Prime members around the world. It is also one of the most important regular sales events on Amazon. The volume of orders on Prime Day in 2016 was a 60% growth over that in 2015. It was a record for single-day sales volume on Amazon. In 2018, Sellers on Amazon globally raked in orders in excess of $1.5 billion on Prime Day, with some Sellers seeing their sales volume increase by 75 times their normal daily sales volume! Worldwide sales on 2019 Prime Day were better than those on Black Friday and Cyber Monday in 2018 added together, while global sales for Amazon’s third-party Sellers on that day were more than $2 billion! Note: The Prime Day event each year differs according to the Store’s location. Please refer to the Amazon announcement on the event.
BLACK FRIDAY & CYBER MONDAY
Every year, the months of November and December are when festive holidays such as Christmas and New Year’s Day are concentrated. During this time, consumers’ shopping needs tend to increase. For this reason, Black Friday and Cyber Monday have become shopping extravaganza for shoppers worldwide. Amazon also holds major discount events at all Stores during this time. Black Friday is typically on the last Friday of November, and the first Monday after that is Cyber Monday. Black Friday and Cyber Monday are two of the biggest sales events in the year, often seeing significant increase in the sale of products in every category. The most apparent is the sale of electronic products. During Black Friday and Cyber Monday in 2019, several hundred million units of products were sold globally, with those in the fashion category setting a new record. Sales of cosmetics and personal care products also grew by more than 4 million units compared to the previous year. Indeed, the overall sales on Black Friday and Cyber Monday set a new record for single-day orders. It is no wonder that Black Friday and Cyber Monday are thought to be the most popular shopping festivals globally, having displayed astounding sales performance. We would therefore suggest that you capitalize on Black Friday and Cyber Monday as an annual sales peak season and achieve a better conversion rate. Note: The event rules for Black Friday and Cyber Monday vary from year to year, in particular those pertaining to restrictions of use of promotional tools, submission time and participation conditions. Please refer to Amazon’s announcement for the year. The volume of orders on Prime Day in 2016 was a 60% growth over that in 2015. It was a record for single-day sales volume on Amazon. In 2018, Sellers on Amazon globally raked in orders in excess of $1.5 billion on Prime Day, with some Sellers seeing their sales volume increase by 75 times their normal daily sales volume! Worldwide sales on 2019 Prime Day were better than those on Black Friday and Cyber Monday in 2018 added together, while global sales for Amazon’s third-party Sellers on that day were more than $2 billion! Note: The Prime Day event each year differs according to the Store’s location. Please refer to the Amazon announcement on the event.
EUROPE HIDDEN GEMS
Hidden Gems is a large-scale deal event launched by Amazon for Europe Stores. It is aimed at helping consumers discover quality products from small and medium enterprises, startups and individual Sellers, with recommendations of products that consumers do not purposely set out to search or have not thought about. It therefore gives such products (or brands) exposure to consumers. Amazon typically launches Hidden Gems at the beginning of the fourth quarter each year.
Hidden Gems is a brand-new event launched for the first time in 2019, serving as warm-up for Black Friday and Cyber Monday. Through it, Sellers can accumulate product traffic and brand awareness. During the event, Amazon will recommend quality products from emerging enterprises, giving their brand simultaneous exposure in five major Stores in Europe and allowing them to rapidly acquire brand reputation. In 2019, Hidden Gems had not only helped many well-known brands achieve more than 5 times growth of their daily average traffic, but had also enabled many new Sellers to achieve 150 times of sales growth compared to the daily average volume. With advance exposure of their products during Hidden Gems, Sellers were able to achieve a growth rate of nearly 320% for sales during the subsequent Black Friday and Cyber Monday events.
Other than such spectacular growth, Sellers who joined Hidden Gems also received support from Amazon in the form of marketing resources. They include: – Opportunity to display their products on Amazon home page – – Opportunity to display their products on key positions in “Today’s Deals” page – – Opportunity for pushed message in Amazon mails and promotional information Note: The rules for Hidden Gems can change from year to year. Please refer to the Amazon announcement on the event Black Friday is typically on the last Friday of November, and the first Monday after that is Cyber Monday. Black Friday and Cyber Monday are two of the biggest sales events in the year, often seeing significant increase in the sale of products in every category. The most apparent is the sale of electronic products. During Black Friday and Cyber Monday in 2019, several hundred million units of products were sold globally, with those in the fashion category setting a new record. Sales of cosmetics and personal care products also grew by more than 4 million units compared to the previous year. Indeed, the overall sales on Black Friday and Cyber Monday set a new record for single-day orders. It is no wonder that Black Friday and Cyber Monday are thought to be the most popular shopping festivals globally, having displayed astounding sales performance. We would therefore suggest that you capitalize on Black Friday and Cyber Monday as an annual sales peak season and achieve a better conversion rate. Note: The event rules for Black Friday and Cyber Monday vary from year to year, in particular those pertaining to restrictions of use of promotional tools, submission time and participation conditions. Please refer to Amazon’s announcement for the year. The volume of orders on Prime Day in 2016 was a 60% growth over that in 2015. It was a record for single-day sales volume on Amazon. In 2018, Sellers on Amazon globally raked in orders in excess of $1.5 billion on Prime Day, with some Sellers seeing their sales volume increase by 75 times their normal daily sales volume! Worldwide sales on 2019 Prime Day were better than those on Black Friday and Cyber Monday in 2018 added together, while global sales for Amazon’s third-party Sellers on that day were more than $2 billion! Note: The Prime Day event each year differs according to the Store’s location. Please refer to the Amazon announcement on the event.
Valentine's Day
Chocolates, Cards, Personal gifts, Heart Shaped Candles, other Valentine's day items.
Women's Day
Cosmetics, Flowers, Jewellery, Apparel, Packaging, Books, others supplies for women.
St Patrick's Day
Irish themed and green items, products with Irish significance, gifts and accessories.
Easter
Kitchen supplies, traditional Easter eggs and toys, Summer clothing, activity and party supplies.
Mother's Day
Cosmetics, jewellery, other female consumer items.
Electronics Sale
Electronic products and toys.
Back to School
Electronic products, groceries, gourmet food, computer and office, children and youth apparel, school supplies.
Prime Day
All categories
Labor Day
Garden party supplies.
Holiday and Toy Seasons
Party supplies, gifts, Christmas themed products and toys.
Halloween
Festive furniture and decorations, featured clothing, costumes.
Winter Starts Northern Hemisphere
Winter clothing and outdoor products.
Thanksgiving
Groceries, gourmet food, party supplies etc.
Black Friday
All products.
Cyber Monday
All products.
Electronic Products Season
Computers, game consoles and electronic products.
Hanukkah
Toys and games, clothing, electronics, books, home improvement.
End of Year Deals
All categories.
12 Day Deals
Party decorations, toys etc
New Years' Eve
Toys and games, stationary, office supplies, food, women's clothing, party supplies etc
GET IN TOUCH
CHAT WITH US
From the stock market to start-ups, our brands dominate selling online. Get in touch today for a free consultation.
SUBSCRIBE TO OUR NEWSLETTER
Join the Market Rocket club – we’ll share our hints, tips and thoughts with you via email each month.
