SOCIAL MEDIA ADVERTISING

Paid social media ads allow you to increase your brand’s reach drastically compared to focussing on organic social media efforts alone. Paid social allows you to increase and improve brand awareness. With the ability to create and customise striking visual ads, include video content, you can really get your brand’s image out there, grabbing your target audience’s attention. Social media ads are not just all about click-through-rates. Paid social content helps improve engagement for your brand too, with users able to share, like, or comment on your paid posts and videos. Create an entertaining, informative, and stunning video or post and there is the possibility that hundreds, thousands, or maybe even millions of people could share and like it! Think of the recognition! Social media advertising also lets you create and publish content in a variety of different formats. Videos, images, carousel posts, product adverts, lead forms, interactive ads, text ads, and more! On top of the variety of formats, you can publish your paid adverts in a variety of different ways on social media on a variety of platforms! You can post to people’s feed, on stories, on snapchat, TikTok, Twitter, Facebook, Instagram, YouTube, Pinterest, LinkedIn, and more! Paid social media advertising lets you really drill down on the targeting to a granular level thanks to the amount of detail that social media users share about themselves on the various platforms. One of the best things about social media advertising is that the paid content itself is often not too different from organic content, making it less disruptive for users and more likely to be engaged with.