AMAZON SEO DISCOVERABLITIY & INDEXING
CIRCA 70% OF AMAZON SHOPPERS NEVER SCROLL PAST PAGE 1
Amazon customers find products through search, ensuring your listings are visible in relevant searches becomes critical. Nearly 70% of Amazon customers never click past the first page of search results, with the first three items displayed enjoying the highest click-through rates, the importance of strategic keyword inclusion cannot be overstated.
Unlike the familiar terrain of Google SEO, Amazon’s indexing focuses not on crawlability but on the strategic inclusion of search terms within the product detail pages’ indexing sections. With the character limits in these sections, it’s vital to use every available space wisely, combining search terms for indexing with compelling descriptions of your product’s key features. This approach ensures your products not only appear in searches but also stand a chance of securing a coveted spot on the first page, significantly enhancing visibility and potential for sales.
CAN CUSTOMERS WHO DON'T KNOW YOU FIND YOU?
High indexing SEO will save you £thousands on advertising
Being indexed for the right keywords is not just about appearing in searches; it’s about outperforming your competitors, reducing reliance on ads, and capturing market share. Your product’s visibility in search results, and ultimately its success, hinges on being indexed for highly relevant keywords. This involves a delicate balance of keyword relevance, search volume prioritisation, and ongoing optimisation to align with changing search trends.
COMMON CHALLENGES WE SEE BRANDS FACE
Overuse of keywords compromises performance
- Overuse of keywords – many sellers compromise their listings’ effectiveness by stuffing keywords without considering their relevance, diminishing the chances of conversion
- Brands regularly do not use the total character counts available and, therefore, miss opportunities to include keywords supporting their visibility
- Failing to update SEO practices regularly leads to missed opportunities as market trends and search behaviours evolve
- Many brands don’t understand the nuances of indexing. Misconceptions about how Amazon’s indexing works can lead to ineffective SEO strategies, unlike more familiar search engines like Google
- Often, brands don’t have access to software and tools to perform keyword research; instead, they use the attributes available for SEO to write copy that doesn’t index
LET US TELL YOU WHAT YOUR CURRENT SEO IS MISSING
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MARKET ROCKET 5 Step Playbook
TOP PERFORMING
We analyse and identify your top-performing organic ASINs to understand successful elements that can inform the broader SEO strategy
RESEARCH
Through thorough research, we uncover all relevant keywords and phrases, prioritised by search volume, to ensure your listings are optimised with effective, high-ranking search terms
UNDERSTAND YOUR BRAND
We take time to understand your brand, your brand voice and core USPs to write highly converting copy that emulates the ethos of your brand. Focusing on search volume and relevance, we implement only high-traffic and relevant search phrases and keywords into the copy
TRENDS & SEASONALITY
Recognising the dynamic nature of search trends, we advocate for a bi-annual refresh of your Amazon SEO strategy to keep your listings optimised with the most current and relevant keywords
DISCOVERY
Our strategy ensures top search phrases feature prominently in product titles and bullet points for maximum visibility, with backend search terms optimised to extend your listings’ reach and relevance. In addition to this, we ensure that your copy is optimised for mobile to ensure maximum discovery
GET IN TOUCH
CHAT WITH US ON 020 3745 9090
From the stock market to start-ups, our brands dominate selling online. Get in touch today for a free consultation.
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