Your Ultimate 2025 TikTok Marketing Calendar

Looking to make 2025 your best year yet on TikTok? Aligning your marketing efforts with key seasonal events and trending moments is the perfect way to maximise engagement. Here is a month-by-month breakdown to help you tap into the most relevant themes and boost your brand’s visibility.

Q1: January, February, March

January – A Fresh Start

The new year marks a time for resolutions, making health, wellness, and fitness hot topics. #FitTok, which boasts millions of posts, is where users find workout routines, meal prep ideas, and motivation to kick off the year strong. Veganuary also gains traction, providing opportunities for food brands to highlight plant-based products.

February – The Month of Love and Appreciation

With Valentine’s Day (February 14th) just around the corner, brands offering gifts, experiences, or even heartfelt messages can thrive. But let’s not forget Galentine’s Day (February 13th), a celebration of friendship and self-love, perfect for beauty, fashion, and lifestyle brands.

Meanwhile, London Fashion Week (February 20th to 24th) brings fashionistas together, and Ramadan (starting February 28th) calls for brands to show their support through thoughtful and inclusive campaigns.

March – A Month of Global Celebrations

World Book Day (March 6th) sees the #BookTok community come alive, while International Women’s Day (March 8th) is the perfect time to spotlight female-led initiatives. St. Patrick’s Day (March 17th) offers businesses in food, drink, and tourism a chance to celebrate Irish culture. And with Mother’s Day (March 30th, UK), brands can focus on heartfelt gifting campaigns.

Q2: April, May, June

April – Playful and Purposeful

April begins with April Fools’ Day (April 1st), a golden opportunity for brands to showcase humour and creativity. Later in the month, Easter Sunday (April 20th) provides a chance for confectionery, home decor, and restaurants to shine. Earth Day (April 22nd) encourages brands to highlight sustainability efforts.

May – Weddings and Romance

As peak wedding season approaches, brands in fashion, events, travel, and gifting can capitalise on this trend. Plus, honeymoon-related businesses such as hotels, resorts, and travel agencies see increased interest.

June – Summer Excitement

Pride Month celebrations dominate, providing a platform for brands to show support for the LGBTQIA+ community. Father’s Day (June 15th) is another key gifting occasion, and the FIFA Club World Cup (June 15th to July 13th) brings sports enthusiasts together worldwide.

 

Q3: July, August, September

July – Seasonal Sales and Sporting Thrills

Summer sales heat up, making it the perfect time to promote travel, fashion, and outdoor gear. Tour de France (July 5th start) offers a great opportunity for fitness and lifestyle brands.

August – Back to School Buzz

As parents and students gear up for the new school year, demand rises for stationery, clothing, tech gadgets, and dorm essentials.

September – Fashion Takes Over

London Fashion Week (September 18th to 22nd) means high engagement for fashion and beauty brands. Meanwhile, World Tourism Day (September 27th) is ideal for travel and hospitality businesses.

 

Q4: October, November, December

October – Diversity, Awareness and Spooky Season

With Black History Month (UK), World Mental Health Day (October 10th), and Halloween (October 31st), October is packed with opportunities for brands to engage meaningfully.

November – The Shopping Frenzy Begins

Key dates include Singles’ Day (November 11th), Black Friday (November 28th), and Small Business Saturday (November 29th), all major moments for sales-driven content.

December – Festive Shopping and Year End Wrap Up

With Cyber Monday (December 1st) kicking off the month, brands should focus on last minute shoppers searching for the perfect gifts. Post holiday, Q5 (December 26th to January 1st) presents an opportunity for self-care and clearance sales.